25 Nov 2014 Leave a Comment
Mastering Google Analytics and understanding all the data it provides is THE key to growing your blog, earning income and working with brands that fit!
Many of us start blogging and initially treat it as an online diary or simply as a way to share what is going on in our head.
As we start to get readers, thoughts of making money for our efforts are bound to creep in.
We will ponder, is it possible to actually make money from our love of writing?
My blog was born at an extremely difficult time in my life, I needed a distraction. I picked a host, registered a domain name and started writing. The budget was tight, so I had to figure out how to do everything myself. Four years on I am still here.
My knowledge of SEO, Analytics, hyperlinks etc. was a big fat zero. I am happily a jack of all trades, but a true master of none, yet!
Paid work has come my way in a gentle trickle, but I have not actively gone out looking for it. Quite simply my confidence in understanding exactly what my position of influence is and what I can offer is lacking.
Brands want to invest their dollars, where they will see a return on investment, it is as simple as that.
So how well do you know your stats?
Can you measure your growth over the last 12 months?
Do you know exactly where your traffic is coming from and what promotional tools are actually working?
How good is your bounce rate?
Do you know what measures to take to increase it?
Do you use Google Analytics to set goals for blog growth?
Can you totally drill down traffic source effectiveness so that you can not only sell sponsored content, but upsell shout-outs that you know will rock?
How often will your readers ‘bump’ into the brand?
Do you know how to move a brand from single serve to frequent flyer?
Can you convince a brand that working with you will be more effective than a TV or radio ad?
If you cannot answer a definite YES to all of the above, you need some help from a Google Geek Girl!
I took part in a trial run of a great value course offered by Talk About Creative. If you are going to learn, you might as well learn from those that are true experts in this field. For a very small investment and a couple of hours of your time, you can get the answers to all of the above and more! ‘Blogger Analytics’ will give you the confidence to understand and appreciate your value so that brands will listen when you talk.
Have you invested in you and your blog to help you grow and thrive?